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Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

By Damian Blackden WW Chief Strategy Officer

What’s changed? Snapchat recently announced that advertising partners will now be able to buy in-app ad inventory on an audience basis, including age group and gender via a partnership with Nielsen and its Mobile Digital…

Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

By Lindsay Pattison Global CEO

2016 is not a year we are likely to forget. The rise of populism, economic and political uncertainty triggered by two shock victories at the ballot box, and the steady march of technology that is…

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