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Big marketing changes lie ahead, is your business ready?

The Change Report

Big marketing changes lie ahead, is your business ready?

By Abbie Baisden, Global Content Manager

Marketing is changing, and only half of C-suite executives believe their company is prepared for what lies ahead. A new study by Maxus and the Financial Times surveyed global business leaders to identify the challenges that…

YouTube goes after Netflix and co

youtube red

YouTube goes after Netflix and co

By Damian Blackden, WW Chief Strategy Officer

What’s Changed? Rumours of a YouTube subscription service that would offer ad-free content have been circulating for some time. Google finally broke cover on Wednesday with the launch of YouTube Red, which charges consumers $9.99…

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